The Events Industry in the ‘New Normal’

  • Posted by: Subendhu Nayak
  • Category: General interest
Events Industry in the New Normal

As the world cautiously adjusts to the ‘new normal’ forced upon us, the global events industry, massively stricken in the wake of the COVID-19 pandemic, is desperately searching for ways to re-float itself. All eyes are on the UK: it’s historic venues, easy access to top-notch creative talent, event organisers, and technology have consistently provided the optimum setting for the hosting of world-class events, conferences, experiences et al. Given the significant contribution to UK economic health, the events industry must bounce back rapidly and fortify the UK’s global position after leaving the European Union and braving a debilitating outbreak of COVID-19.

In its latest report, the Business Visits & Events Partnership (BVEP) provides detailed insights into the 70 billion industry, which, pre-Covid at least, provides jobs for 700,000 people. This report illustrates the powerful impact the UK events industry has on its economy. In 2019, business events generated more than 31 billion of direct spend, with leisure events comprising another 39 billion. The report suggests how there is an opportunity to combine the two to showcase the country’s resources and bring communities together. With this combination, using companies such as Smart Works to help support these events in an effective way during covid, can help everyone involved working at their best level.

At ESG Global, we are more committed than ever to leverage the years of expertise we have in events marketing to do our part in ensuring that the events industry comes back stronger than ever. ESG’s end-to-end events marketing campaigns include comprehensive pre-event, event live and post-event processes that have already helped scores of event organisers achieve success.

From market intelligence analysis and media monitoring, lead database building/enriching marketing assets development and management to delegate-nurturing and on-boarding, ESG Global actively drives conversions for delegate registrations and exhibitor and sponsor sales. We nurture prospects through channels including social media, telemarketing and email marketing and fuel event engagement with event day activities: seminars, workshops, round tables and more. Post-event activities include administering surveys, generating feedback, data aggregation, segmentation and analysis using our advanced data science processes. ESG also manages and promotes post-event delegate, sponsor and exhibitor retention. ESG Global’s affordable services are ensuring events organisations survive and our 15 years of 360-degree marketing experience ensures that they thrive. Contact us now to find out more.

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Author: Subendhu Nayak

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