360 Events Marketing

360 Events Marketing

Events marketing is a specialisation at ESG, providing for our clients all pre-event, attendant and post-event functions.

Pre-event processes include, but are not limited to:

  • Market intelligence analysis
  • Peer event organisations’ portfolio analysis
  • Monitoring of relevant media
  • Database building, validation and enhancement/enrichment of event delegate leads, exhibitors & sponsors
  • Development and maintenance of marketing assets such as website, landing pages, blogs, news, SEO, SMM et al
  • Conversion
  • Delegate sales
  • Visitor registration
  • Exhibitor sales
  • Sponsor sales
  • Cultivation and brokering
  • Delegate nurturing via channels such as telemarketing
  • Matchmaking (setting of, for instance, delegate-exhibitor meetings, seminars, workshops, face-to-face, round tables…)
  • Data aggregation through:
  • Events data
  • Surveys
  • Feedback
  • Data segmentation & analysis
  • Structuring and publication of results
  • Delegate, exhibitor and sponsor retention

A typical 360 events marketing roadmap is presented below and serves as a fully amendable template from which events organisations achieve high ROI by outsourcing to ESG:

email-campaign