E-mail marketing continues to be a vital tool in the marketing of events (worth US$7.5 billion per annum) not just because it continues to generate the highest ROI of all marketing channels, but also as the only way to realistically communicate time-sensitive event updates such as new speakers enlisted (social-proof), early-bird offers, venue information and...

Sometimes a marketer might send a new B2B email campaign to a small sample of B2B contacts to test the ROI of that demographic. This is bound to fail.  To try and ascertain ROI on a sample, which costs less than the potential revenue of a single sale, never succeeds. Give your B2B email campaigns...

How does ESG ensure you don't pay for data you already have? When we send sample data to a prospective client we are regularly pleased to hear that some of the contacts are already on the client's subscriber lists. Why is this good? Because it shows that we are sourcing precisely the right type of...

Recently Germany re-classified its exhibitions and trade fairs as not being considered as ‘mass-gatherings’ and so removed the restrictions on these events. The first state to give an actual proposed date to re-open its events is the state of North Rhine-Wesphalia (NRW) which has set the date of 30th May, 3 weeks from now for…