ESG keeping events open
  • Posted by: Aabid Tabrez
  • Category: Marketing
With Coronavirus panic raging and governments around the world beginning to encourage employees to 'self-isolate' we would like our clients to know that we are able to ramp up our services to them to ensure they remain open for business. We have a robust Business Continuity plan and have been supporting businesses remotely for 15
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11 lead generation strategies to boost your business
  • Posted by: Aabid Tabrez
  • Category: Marketing
Lead generation strategies_main banner
Lead generation involves collecting valuable information, like a site visitor's first and last name, email address, company name, etc. Marketers collect and use this information to nurture leads. This makes a more qualified lead since the person has already shown some interest in the company's products or services. Instead of cold calling which is like
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13 incredible tips for web content writing
  • Posted by: Aabid Tabrez
  • Category: Marketing
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What is the ultimate goal of content writing? Traffic, to be precise, is relevant traffic that converts. This is why content marketing must be personalized to your target audience so you can convert as many people as possible. You can learn more about this here. We're talking about relevant, creative and engaging content that people
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9 practical tips for effective telesales
  • Posted by: Aabid Tabrez
  • Category: Marketing
9 practical tips for effective telesales_main banner
Telesales is one of the oldest methods used by companies to sell products/services. It is easier than personally visiting clients as well as more personal as compared to sending emails. Telesales is also challenging. Successful sales calling is an art. It can be difficult to make people listen to you, forget convincing them to buy.
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A dozen invaluable tips to improve your lead generation strategy
  • Posted by: Aabid Tabrez
  • Category: Marketing
Lead generation tips_main banner
Feeding the funnel Lead generation is, directly or indirectly, at the core and the purpose of every marketing campaign. For most businesses, expansion or even just maintaining the status quo is simply not possible without continuously replenishing the funnel with quality leads. There are myriad methods to feed the funnel. For example, ESG et al
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