Email generates the biggest ROI in events marketing. Ensure you take your cut…
  • Posted by: Martin Roberts
  • Category: Marketing
E-mail marketing continues to be a vital tool in the marketing of events (worth US$7.5 billion per annum) not just because it continues to generate the highest ROI of all marketing channels, but also as the only way to realistically communicate time-sensitive event updates such as new speakers enlisted (social-proof), early-bird offers, venue information and
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How do you make your end-users fall in love with your service desk? The key is key metrics…
  • Posted by: hemasrin
  • Category: Information technology
With everyone and everything now online and 24/7 unimpaired availability to everything almost a ‘human right’, your service desk has never been so critical. If it can’t be measured, then expectations can’t be maintained. Fortunately, with so much inexpensive incident and service request software on the market, your ITSM KPIs can be tracked and analysed,
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How should marketers test ROI on email campaigns?
  • Posted by: Aabid Tabrez
  • Category: Marketing
Sometimes a marketer might send a new B2B email campaign to a small sample of B2B contacts to test the ROI of that demographic. This is bound to fail.  To try and ascertain ROI on a sample, which costs less than the potential revenue of a single sale, never succeeds. Give your B2B email campaigns
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Exclusion & suppression list management
  • Posted by: Subendhu Nayak
  • Category: Marketing
exclusion & suppression-list-management
How does ESG ensure you don't pay for data you already have? When we send sample data to a prospective client we are regularly pleased to hear that some of the contacts are already on the client's subscriber lists. Why is this good? Because it shows that we are sourcing precisely the right type of
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How can an outsourced help desk service support your business?
  • Posted by: Subendhu Nayak
  • Category: Information technology
A girl working on laptop and resolving customer issue through chat
Help desk servicing is a significant contributor to your reputation, especially for those offering IT-based products and services. With the COVID-19 pandemic, help desks have found widespread adoption in the form of outsourced business functions. What can an Outsourced IT support company offer your business? IT help desk support can form the character backbone of
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