How should marketers test ROI on email campaigns?
- August 17, 2022
- Posted by: Bhargavi Boggula
- Category: Marketing
3 Comments
Sometimes a marketer might send a new B2B email campaign to a small sample of B2B contacts to test the ROI of that demographic. This is bound to fail. To try and ascertain ROI on a sample, which costs less than the potential revenue of a single sale, never succeeds. Give your B2B email campaigns...
Exclusion & suppression list management
- July 5, 2022
- Posted by: Subendhu Nayak
- Category: Marketing
How does ESG ensure you don't pay for data you already have? When we send sample data to a prospective client we are regularly pleased to hear that some of the contacts are already on the client's subscriber lists. Why is this good? Because it shows that we are sourcing precisely the right type of...
How can an outsourced help desk service support your business?
- February 25, 2022
- Posted by: Subendhu Nayak
- Category: Information technology
Help desk servicing is a significant contributor to your reputation, especially for those offering IT-based products and services. With the COVID-19 pandemic, help desks have found widespread adoption in the form of outsourced business functions. What can an Outsourced IT support company offer your business? IT help desk support can form the character backbone of...
Outsourced vs. In-House IT Support
- December 14, 2021
- Posted by: Subendhu Nayak
- Category: Information technology
Companies, post-Covid, are returning to basics, trying to maintain income whilst reducing costs. Outsourcing of IT support is the first point of call for the latter but what's best, in-house or outsourced IT support? In this blog, we will discuss the factors that will help weigh your options and answer this question of whether to...
6 tips to consider for a successful cloud migration
- December 6, 2021
- Posted by: Subendhu Nayak
- Category: Information technology
94% of all enterprises use cloud computing in one form or another. There will be about 100 zettabytes of data kept on the cloud by 2025. But, migrating from a local network to a Cloud migration platform can be a daunting task. You can never be too assured about security and privacy. Apart from cost-efficiency,...
