Feeding the funnel Lead generation is, directly or indirectly, at the core and the purpose of every marketing campaign. For most businesses, expansion or even just maintaining the status quo is simply not possible without continuously replenishing the funnel with quality leads. There are myriad methods to feed the funnel. For example, ESG et al...

Customer service is not an easy job. However, one can make it interesting with the right attitude. The 'right attitude' we’re talking about here is the 'problem solving attitude'. Think of every angry customer as an opportunity to receive great feedback and achieve service excellence. Customers get upset due to many reasons, which can range...