Events marketing is a specialisation at ESG, providing for our clients all pre-event, attendant and post-event functions.
Inexpensive event marketing specialist and management
360° Events Marketing
Pre-event processes include, but are not limited to:
Market analysis
- Market intelligence analysis
- Peer event organisations’ portfolio analysis
- Monitoring of relevant media
- Market intelligence analysis
Conversion
- Delegate sales
- Visitor registration
- Exhibitor sales
- Sponsor sales
Cultivation and brokering
- Delegate nurturing via channels such as telemarketing & email
- Matchmaking (setting of, for instance, delegate-exhibitor meetings, seminars, workshops, face-to-face, round tables…)
- Market intelligence analysis
- Peer event organisations’ portfolio analysis
- Monitoring of relevant media
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Database building, validation and enhancement/enrichment of event delegate leads, exhibitors & sponsors
- Development and maintenance of marketing assets such as website, landing pages, blogs, news, SEO, SMM et al
- Conversion
- Delegate sales
- Visitor registration
- Exhibitor sales
- Sponsor sales
- Cultivation and brokering
- Delegate nurturing via channels such as telemarketing
- Matchmaking (setting of, for instance, delegate-exhibitor meetings, seminars, workshops, face-to-face, round tables…)
- Data aggregation through:
- Events data
- Surveys
- Feedback
- Data segmentation & analysis
- Structuring and publication of results
- Delegate, exhibitor and sponsor retention
A typical 360 events marketing roadmap is presented below and serves as a fully amendable template from which events organisations achieve high ROI by outsourcing to ESG:
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