Events & Exhibitions Marketing | Delegate & Event Lead Gen

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360° Events Marketing

Events marketing is a specialisation at ESG, providing for our clients all pre-event, attendant and post-event functions.

Pre-event processes include, but are not limited to:

Market intelligence analysis
Peer event organisations’ portfolio analysis
Monitoring of relevant media
Database building, validation and enhancement/enrichment of event delegate leads, exhibitors & sponsors
Development and maintenance of marketing assets such as website, landing pages, blogs, news, SEO, SMM et al

Conversion

Delegate sales
Visitor registration
Exhibitor sales
Sponsor sales

Cultivation and brokering

Delegate nurturing via channels such as telemarketing
Matchmaking (setting of, for instance, delegate-exhibitor meetings, seminars, workshops, face-to-face, round tables…)

Data aggregation through:

Events data
Surveys
Feedback
Data segmentation & analysis
Structuring and publication of results
Delegate, exhibitor and sponsor retention

A typical 360 events marketing roadmap is presented below and serves as a fully amendable template from which events organisations achieve high ROI by outsourcing to ESG:

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