Building a rapport with prospects becomes easier when the sales team has access to as much relevant information as possible about the prospect. ESG gathers and structures data around your leads and builds an effective sales funnel. Our teams of experts enrich existing databases by sourcing missing information, nurturing the leads, categorising and qualifying the leads and ‘working’ the prospects’ network.
Lead enrichment to build richer prospect and client profiles
ESG creates effective sales funnels for our clients by augmenting existing profiles, nurturing, categorising, and qualifying their leads.
Make the most of your leads with ESG lead enrichment
Leads database enhancement & enrichment
ESG puts flesh on the bones of your contacts. By filling the holes in your data (email addresses, phone numbers, addresses, social profiles and affinities etc.) scraps of data are transformed into full-fledged customer profiles and available marketing channels increase.
Nurturing leads to register and engender interest
ESG makes contact with existing leads to gauge intent, validate and augments lead characteristics. Using all channels including telephonic and social media, we transform leads databases into living pools of marketing fuel.
Qualifying leads to focus effort
ESG’s lead enrichment services qualify prospects to arm any sales force with as much relevant information as they can handle to personalise their every effort. Using manual contact techniques and lead scoring we qualify leads to market qualified leads (MQL) and sales qualified leads (SQL). What you do with these ‘ready to buy’ prospects is now up to you…
"ESG is our preferred B2B Lead data enrichment company.
We use them for consistent company and contact data enrichment"
Is your CRM looking a litte emaciated? Needs fattening-up with qualified leads?
