Finance decisions need the approval of 8-10 people first, including advisors, planners and managers. Reaching them and getting approval individually is a gruesome task and you might get stuck along the way. In such cases, one needs to ensure that their offer is sent to the right people and fast.
FinTech is steadily making its way to the mainstream market, catching the attention of prospects and having them do business with you remains difficult even for most emerging FinTech firms. In order to meet the ever-rising challenges, FinTech marketers have to change their approach, focusing more on the customers and their journey in the process.